Creative minds with diverse backgrounds. Innovators in an ever-changing media landscape. New ideas for the new generation.

As young adults living in NYC, myself and the creatives working with Cutting Edge have witnessed first-hand the cultural whirlwind of the 2020s. In many ways, it seems the media landscape has flipped on its head. Between the rise of user generated content in social media, the popularization of branded content versus the traditional ad spot, and narrative production world changing by the month, our ear remains to the ground.

At Cutting Edge, I have a unique interest in helping brands, artists, and narrative creators shape their identity around this unfamiliar terrain, using knowledge as both artists and as Gen Z consumers in the market, interacting with emerging marketing styles on a daily basis.

I hope to embark on this journey with you.

• Ryan Rosenthal, Founder and Lead Producer